Your website is designed, coded and full of quality content and useful tools now here is the important question, where are the customers?

For sure there are thousands of people in need of what you offer but you need to drive them.

Your site needs traffic but not all kind, you don’t need junk, you need quality traffic containing people who need the services or products you are offering.

As you may have always heard, search engines are the source of effective and targeted traffic.

This is the way to success. People don’t search if they don’t need to, so the person who finds your website through search results is definitely a quality visitor or potential buyer or user of your service. Once they get to your site, the ball is in your field, the hard part is done, it’s up to you how to attract them to purchase or register.

So yes, search engines are great but within millions of sites and billions of webpages, what is the way to show up in higher ranks?

And this is what SEO (Search Engine Optimization) means that is a huge concept and includes 100s of different factors.(i.e. Content, back links, meta tags, page title, h1 and h2 tags, url, page name, ….)

But in between, one of the most important factors in SEO is Link Popularity, so you need to increase link popularity of your website.

Most of major search engines rely on the number of quality back-links and the anchor text on those links specially when they are found on quality trusted websites within articles and unique content.

So if you can place your text link with good anchor texts on quality websites, you took an effective step to gain search engines’ trust and it can be even better if the link is surrounded by keyword rich content.

This content doesn’t need to be really grammatically perfect, just avoid typos and don’t overuse a single keyword as it may be considered as spam for being over-optimized so be careful.